IBM partnered with TBrandStudio at the New York Times to investigate how Watson, IBM’s AI platform, is helping small businesses all over the world. To show this, we created a simple VR experience that gives viewers a complete sense of the bees and the process of pollinating crops, but more importantly how Watson is working with The Weather Channel to help Richard Adee get his bees on the best route possible.
Client: IBM | Agency: TBrandStudio (The New York Times) | Director: Casey Stein | EP: Desi Gonzalez | ECD: Layne Braunstein | Creative Director: Aline Ridofli | Producer: Ryan Decker | Director of Photography: Chad Cooper | Drone Op: Parker Gyokeres | 1st AC: Sam Krebs
